After the success of Lotte Krunch, Subak & Shark mark another milestone in ice-cream category innovation in India
LOTTE India Corporation Ltd. has announced yet another product innovation to India’s ice-cream market with the launch of Subak & Shark. Inspired by Korea’s playful imagination and crafted for Indian tastes, these first-of-its-kind playful ice candies combine refreshing flavours, slushy textures, and fun shapes that promise to delight consumers across kids, teens, and adults alike. The launch marks a significant milestone in the ice-cream category in India, following the success of Lotte Krunch (India’s first Korean 4-layered ice cream bar), and reinforces LOTTE’s commitment to bringing bold, refreshing and K-Cool product experiences to Indian consumers.
Inspired by Korea’s imagination and bold pop culture, Subak & Shark are not just ice candies; they are slush candies that make every bite an experience. Subak (which means watermelon in Korean) combines juicy watermelon and strawberry flavours with crunchy chocolate-coated peanut “seeds” in a slice-shaped design. Shark delivers a dual orange–strawberry fusion in a striking shark shape, turning experience into playful engagement.
To amplify the launch, a vibrant K-culture campaign—blending K-pop energy with anime storytelling and built on the thought of ‘Refreshingly K-Cool’—highlights a candy experience that refreshes you. It brings the Subak & Shark world alive through 10 digital assets.
Rishabh Verma, Head of Marketing, LOTTE India Corporation Ltd., said, “Building on the success of Worldcone and Krunch, Subak & Shark embody LOTTE’s next phase of product innovation for India. These ice candies fuse Korean innovation to create a multisensorial snacking experience. Today’s consumers seek more than flavor—they want relevance and connection. Subak & Shark deliver just that, capturing the essence of modern snacking. This launch marks a key milestone in LOTTE’s mission to bring the spirit of K-Culture to the world, one refreshing bite at a time”
Ankit Dubey, Sr. Brand Manager, LOTTE India Corporation Ltd., added, “Subak & Shark make ice candies fun, expressive, and culturally inspired. Whether its kids enjoying the playful shapes, teens creating shareable moments, or adults indulging in nostalgia, these products are crafted to go beyond refreshment and deliver delight. It is an immersive experience that connects emotionally with consumers. With this launch, we are strengthening our category leadership and continuing LOTTE’s journey of bringing world-class innovation to India.”
Priced at ₹20 for a 75 ml pack, Subak & Shark are accessible to consumers nationwide. Distribution will cover 50,000+ outlets across India, including modern trade, general trade, Q-commerce platforms, and Havmor-exclusive parlours. Vibrant in-store visibility will ensure strong recall across retail touchpoints.
With Subak & Shark, LOTTE reinforces its commitment to making playful, refreshing innovations widely available, ensuring consumers everywhere can snack, slurp, and play.
About LOTTE India Corporation Ltd.
Lotte India Corporation Ltd. is a subsidiary of Lotte Wellfood Co. Ltd., a South Korean multinational confectionery company, and the parent company of Havmor Ice Cream
Strengthening its commitment to the Indian market, the company recently inaugurated one of the largest ice cream manufacturing facilities in Pune. Built with an investment of INR 500 crore over a sprawling 60,000 sq. m. area, the facility is set to significantly boost production capacity to meet the growing demand for Havmor’s popular ice cream range and extend Lotte’s reach across India.
Lotte India Corporation Ltd., already well recognized in India for its iconic Choco Pie and candy portfolio, and recently for launching Pepero, the global choco-stick mega brand into the Market.
Innovation lies at the heart of LOTTE’s offerings, which includes unique formats like the Krunch- India’s first Korean 4-layered ice cream bar, World Cone Ice Cream – the most premium and largest cone in its category, crafted using advanced Korean technology. It also introduces India’s first easy-tear packaging for added convenience. With a strong focus on product innovation, a robust distribution network, and an unwavering commitment to quality, LOTTE is dedicated to delivering delight to consumers while accelerating its growth journey in India.
About Havmor
Havmor Ice Cream, now integrated into Lotte India to strengthen the group’s India business, is one of the most loved ice cream brands in the country. Over 80 years, the brand has grown immensely by reinventing the ice cream experience time and again. While innovation forms the essence of every creation at Havmor, the brand has been constantly curating a novelty of flavors ranging from Vanilla Ice Cream to high-end varieties like Mocha Brownie Fudge and Nutty Belgian dark chocolate to the well-liked Ice Cream Cakes. Havmor has grown multi-fold in the last decade, established a strong brand presence, and emerged as one of the country’s fastest-growing, most loved ice cream brands. With a wide and varied range of flavours, more than 23 states and union territories, a network of more than 74,000 dealers, and 250+ flagship parlours, Havmor is truly a national brand that caters to a wide spectrum of audiences across the country.
Link of the launch video:
https://www.instagram.com/reel/DO_UbquiE2d/?igsh=Y25leG5oZzZ2MWdi
https://www.instagram.com/reel/DPBGpDtE9L1/?igsh=dmpieXBiZjU5eW15
https://www.instagram.com/reel/DO78VrpiH4J/?igsh=NXM5ODhyNTR1djgx
